Ryanair Passengers Page

Project Overview

We were asked to re-design the passengers step in the booking flow to allow users to log-in to their Ryanair’s account and pull out their details automatically to make the booking experience much faster.

Also, given that our Customers team told us that there was a high demand on users wanting to clarify that they need special assistance in the airpot and in the flight, we incorporated the Special Assistance option in this part of the booking flow.

Company

Ryanair, Europe’s largest airline group. 

Ryanair carries around 154m guests p.a. on more than 2,400 daily flights from 82 bases, the group connects over 200 destinations in 40 countries on a fleet of over 470 aircraft.

My Role: Product Designer

User research, user flows,  sketching, UX, low and high fidelity mockups, prototyping, testing, development hand off.

Product Requirements

The add passengers page is the third screen that appears in Ryanair booking flow (after users have searched and selected their flights).

The product requirements were:

• When landing to the page invite users to log in or sign up.
• If users decide to log in, allow them to retrieve their saved companions details.
• If users didn’t add any saved companions, allow them to introduce their details in an easy way (Title, Name, Last Name, Date of Birth)
• Also, let users select any type of special assistance if needed during the airport and the flight to have that into account when confirming the booking.*

*The Special Assistance section used to be in the payment page in the old Ryanair page, but it was suggested to be changed to the passengers page as the experience in the payment page was not performing well. Also, we thought it made more sense having this section in the passenger page as it was contextual to the passengers. Customer service was receiving many calls due users not understanding the current special assistance interface, that’s why it was an important problem to solve during this project.

The Solution